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Top 10 reasons why motion graphics are essential in marketing

Reading time 4 min 36 sec.

Top 10 reasons why motion graphics are essential in marketing
Every brand looks for an edge to put itself above the competition. Animations can be just the edge you need.

Top 10 reasons why motion graphics are essential in marketing. With the competition among industries at an all-time high, the need to stand out is crucial. Presenting your brand and its marketing strategy creatively to engage your target audience is key to capturing their attention.

Let’s be honest; nobody likes to have to read through a 1000 word document brief explaining a product. With visual aids proving to be incredibly useful as a communication and marketing strategy, the concept of motion graphics is sure to impress.

But first, what are motion graphics?

Motion graphic is simply an industrial term for an animated video. One of the most prominent motion graphic examples that you might be familiar with is the use of GIF animations. These videos or graphics may be formatted as 2D or 3D animations. Including voiceover technology, audio and sound effects, animated videos can also incorporate 360-degree video technology alongside virtual or augmented reality platforms.

The most common types of motion graphics that you might encounter in everyday life are brand videos. Along with instructional videos, logos, icons, short films, presentations, product demos and user interface (UI) animations.

Let’s explore the top 10 reasons why motion graphics are essential to your marketing strategies.

1. Selling Your Story

To market your product or brand, you need to know precisely how to sell your story. Animated tools such as charts, graphs, etc., are better equipped to explain a complex concept or service. Given a chance to present the details of your brand and elevate them, motion graphics storytelling can convey your message using powerful metaphors and examples. In this manner, you highlight relevant data and focus on the brand’s accomplishments while subconsciously creating a practical impact on your audience.

Selling Your Story

2. Adding Value to Your Content

Simply put, the use of motion graphics adds value to content as it is a visual medium for telling your story. No matter how detailed, precise, and impressive your printed research journal is, an audience is more likely to recall visually presented information. The content you present engages the audience and helps put your point across effectively and in a more organised manner. The bottom line is that the use of motion graphics enhances the quality of your content and is more likely to catch (and hold) your audience’s attention.

3. Making Comprehension Easy and Relatable

Visual animations target the brain’s process of ingesting information. With visual aids, the communication and processing of information are instant. A study conducted by MIT in 2014 suggests that visual information takes as little as 13 milliseconds to process. Motion graphics help break down complex information and make the comprehension and consumption of this information way simpler. This comes in handy, especially in tutorial or explainer videos, data visualisation, and abstract concepts.

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4. Creating Brand Awareness

To market your product impactfully, you need to create a strong brand identity and awareness. With an increase in brand awareness, consumers are more likely to follow through to the sales process’s last level. With motion graphics coming into play, your consumers are sure to have a fuller experience. This technology gives the audience the power to instantly draw links and connections to your brand through the use of colour schemes or animations to represent your brand image. Making yourself visible isn’t enough; you need to make your brand instant, recognisable, and, more importantly, remembered.

5. Thinking Outside the Box

When it comes to motion graphics, the sky’s the limit. Do you want to craft a video showcasing mermaids sipping on margaritas made by your brand’s outlet? Why not? The world is your oyster. With the ability to bring anything alive, motion graphics help you think outside the box and get creative with your ideas. Nothing is off the table. You can retain your professional touch while keeping your presentations fresh and fun. From heavy-duty statistics to necessary product launches, a creative and tactful animation is the answer to everything.

Thinking Outside the Box

6. Breaking Communication Barriers

Even though the internet binds users all over the world together, they are subject to lingual barriers. Communication of information in the native tongue can transmit information, and the sales process much faster. However, crafting multiple multilingual videos to suit each preference is not practical. Motion graphics allow videos in multiple languages with a simple change in text and voiceover to meet your regional needs. One of the most common uses of motion graphics in media is the use of ‘subtitles’.

7. Search Engine Optimisation

Video content is the lifeline of any website. Video media tends to have higher viewership than print media. With every business on the lookout to expand their brand, the use of motion graphic animations can put you miles ahead of the competition. A brand’s ranking on a search engine is determined by the amount of traffic or traction its website receives. If you aim to capture and hold an audience’s attention and rank higher in terms of visibility across various platforms, motion graphics is your answer. Creative animations are more likely to be well-received, engaged with, and shared than textual content.

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8. Increasing Efficiency

In today’s fast-paced world, you only have a small window of time to create maximum impact. A 2015 Facebook study suggests that even a video under 10 seconds can contribute significantly to a brand’s identity. With the combination of audio and video used in motion graphics, less is more. With the ability to compress 15000 words into a 15-second video, motion graphics increase time and cost-efficiency. Live-action productions require a plethora of resources such as a crew, equipment, and significant capital. Whereas with motion graphics, all you need is a computer, professional software and a team with the know-how.

9. Rising Above Market Competition

Digital marketing is a very competitive industry. The market rivalry is always on the rise. Every brand looks for an edge to put itself above the competition. Animations can be just the edge you need. With the addition of flair, creativity, and design, you are the author of your success story. With motion graphics reuniting a world through live-action video technology irrespective of race, nationality, and linguistics, the playing field is levelled.

Rising Above Market Competition

10. Easy Repurposing of Information

Most social platforms support video media. Why pile together a whole campaign video when you can break it down across platforms in different ways? With motion graphics, you can tailor your video to meet specific needs and requirements. Repurpose your information according to the need of the hour. Additionally, the shareability of information increases with more sources of information. 

Market trends fluctuate daily, more so in the digital space. With the right design partner by your side, you can harness the benefits of motion graphics to give your brand due attention and make it stand out from the crowd.

Holding the power to completely transform content across platforms, this technology is truly a game-changer. 

Summary

  • Selling your story to market your product or brand, you need to know precisely how to sell your story.
  • Adding value to your content put motion graphics add value to content as it is a visual medium for telling your story.
  • No matter how detailed, precise, and impressive your printed research journal is, an audience is more likely to recall visually presented information.
  • Making comprehension easy and relatable visual animations target the brain’s process of ingesting information.
  • Creating brand awareness to market your product impactfully requires creating a strong brand identity and awareness.
  • Breaking communication barriers, even though the internet binds users worldwide together, they are subject to lingual barriers.
  • However, crafting multiple multilingual videos to suit each preference is not practical.
  • Motion graphics allow videos in multiple languages with a simple change in text and voiceover to meet your regional needs.
  • Search engine optimisation video content is the lifeline of any website.
  • With motion graphics, you can tailor your video to meet specific needs and requirements.

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