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The Value of ‘Expertise’

It used to be that to call oneself a designer automatically implied certain expertise. Schooling, certification and talent were generally required — or at least implied. These days, however, anyone with a laptop, a latte and Photoshop can jump into the marketplace and don the “Designer” badge. Fonts, clipart, and stock photography available at a mouse-click…

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Small Business Branding

Branding is a big word. Say it and most people think of the logos and ad campaigns of global giants like Nike, Starbucks, and Apple. So for some small businesses, contemplating branding (and brand strategy) can feel like wishful thinking. Surely it’s too costly, complex, and sophisticated an endeavour for a small business right? The truth…

Army Cadets

Army Cadet Force

The Army Cadet Force is one of the UK’s oldest, largest and most successful youth organisations. With the promise of fun, action, adventure & friendship, it provides young people aged 12 to 18 with the opportunity to enjoy new experiences, gain qualifications and much more. 52dn were approached by registered Charity ‘The Friends of Staffordshire…

Staffordshire County Show

Staffordshire County Show 2018

The extremely popular County Show recently returned to the Staffordshire County Showground and South Staffordshire College was delighted to once again be supporting the event as the main corporate sponsor. A highlight in Staffordshire’s events calendar, the annual event welcomes tens of thousands of visitors each year and is a fantastic day out for all…

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The Straightforward Guide to Graphic Design – Part Five

As we discussed in post two, design has fast become democratised, so when it comes to selecting the design agency for you, there is often no shortage of choice.  Of course, making the right choice can be somewhat more complex. In our view, in addition to creativity, there are a host of things that are…

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The Straightforward Guide to Graphic Design – Part Four

In our previous post ‘Getting to know you’, we explored the importance of information and understanding between designer and client (if you haven’t read it already, you can do so here). In this latest instalment, we’d like to expand on that and provide a little more insight into some of the things that designers need…

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The Straightforward Guide to Graphic Design – Part Three

Are you a designer who has found yourself working to what you believed to be your client’s objectives, only to discover (often too late), that you’ve missed the mark completely? Are you a client who has provided a rough creative brief, given your designer ‘a blank canvas’ but found the final result lacking? You’re likely…

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The Straightforward Guide to Graphic Design – Part Two

It used to be that to call oneself a designer implied a certain expertise. Schooling, experience and talent were generally required — or at least implied. These days however, anyone with a laptop, a latte and Photoshop can jump into the marketplace and don the “designer” badge. The availability of fonts, template builders and stock…

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The Straightforward Guide to Graphic Design – Part One

If you’re reading this, the chances are you are (or have been) involved with a graphic designer at some stage in your career. If so, then there is little doubt that you will have experienced each and every one of the emotions known to man – from confusion (when they ramble on about vector vs…

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Client Satisfaction Survey Results 2018

At 52dn, we pride ourselves on being a customer-centric business that puts customer experience at the heart of what we do. This is the foundation on which our business is built and forms the basis of all our customer relationships.Naturally, it’s important to us that our clients feel we’re delivering against this promise, so in…

Motion Graphics Web Cover

Motion Graphics

LET’S TALK FACTS… According to a study by Cisco over 80% of global internet consumption will be video content by 2019. Roughly speaking, it would take an individual over 5 million years (yes, YEARS) to watch the amount of video that will cross global IP networks every single month that year. Of course, this surge…

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Welcome to 52 Degrees North

Welcome! In a nutshell, here at 52 Degrees North, we’re experts in graphic design, web design and marketing consultancy. From brand development and communications strategy to advertising and web design, we’re in the business of turning heads; and we know how to get results (Oh, and we also have fun in the process!).