Email: Tel: 01827 768 286
Sector: Professional Services
We’ve delivered: Brand Identity, Digital Design
Navigate Commercial Finance is a Midlands-based commercial finance brokerage, established in 2019. They work with businesses, professional advisers, and strategic partners to find the right finance for their clients. Working capital pressures, capital expenditure, acquisitions, shareholder buyouts. They match businesses with pragmatic lenders who understand the problem. In a short time, they’ve built a reputation as one of the most trusted brokers in the region.
Navigate came to us needing a brand that could hold its own in a sector that often leans on legacy and formality. Finance is crowded with firms that look and sound the same: navy blue, stock photography, corporate language. Navigate is none of that. They’re a modern, straight-talking team who make a complicated process feel straightforward. The brand needed to say exactly that.
They also needed a website to match. Something clear, fast, and built around the way their clients actually think, not the way most finance firms like to present themselves.
We started with brand identity. That meant a logo, a visual language, and a set of guidelines their team could actually use. No thick brand bible that lives in a drawer. A practical system that works across their website, proposals, social media, and client-facing documents.
We started with brand identity. That meant a logo, a visual language, and a set of guidelines their team could actually use. No thick brand bible that lives in a drawer. A practical system that works across their website, proposals, social media, and client-facing documents.
The colour palette and typography moved away from traditional financial services conventions. We kept it professional, but leaned into clarity and confidence rather than caution and conformity. The result is a brand that reads as modern and approachable without sacrificing credibility.
On the digital side, we built a website structured around how clients come to Navigate with a problem. The navigation, the copy, and the flow all point in the same direction: this is who we help, this is how we help them, here’s how to start a conversation.
“We would thoroughly recommend working with Paul and his team. They took time to get to know our business and created a website and branding that really aligned with our approach to doing business. Modern, uncomplicated, and clear. If you look at our website, their work certainly speaks for itself.
Business Manager, Navigate Commercial Finance
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