Email: Tel: 01827 768 286
Sector: Healthcare, Not-for-profit
Services: Graphic Design, Website Design
Client Since: 2024
Badger Group has been providing out-of-hours GP services and urgent treatment across Birmingham and Solihull since 1996. Nearly 30 years of community healthcare, built on a simple idea: patients should be able to access quality care whenever they need it.
Their website wasn’t keeping up. It worked. It just didn’t do much else. For an organisation treating anxious patients who need clear information fast, that wasn’t good enough.
52 Degrees North took on the project in 2024. The brief was straightforward: build a website that reflects the quality of care Badger Group actually delivers.
That meant understanding how patients use the site, what they need to find quickly, and how the design could reduce friction at the exact moment someone’s stressed and looking for help. It also meant telling Badger Group’s story properly. Not-for-profit. Doctor-founded. Community-focused. That’s a brand with real substance. The website needed to show it.
The brief covered a lot of ground. The new site needed to welcome patients in urgent situations with clear, calm signposting. It needed intuitive navigation that gets people to the right information without making them think too hard. And it needed to reflect nearly 30 years of healthcare experience without feeling like a dusty corporate brochure.
Simple enough in theory. The execution is where it gets interesting.
A website that works as hard as Badger Group’s clinical teams. Clear navigation, a design that puts patients first, and a digital presence that finally reflects the organisation’s standing in the community.
Modern. Accessible. Built for the people it serves.
Ready to transform your digital presence? Let’s talk about what’s possible.
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