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Top 10 reasons why motion graphics are essential in marketing. With industry competition at an all-time high, the need to stand out is crucial. Presenting your brand and its marketing strategy creatively to engage your target audience is vital to capturing their attention.
Every brand looks for an edge to put itself above the competition. Animations can be just the edge you need.
Let’s be honest; nobody likes to read through a 1000-word document brief explaining a product. With visual aids proving incredibly useful as a communication and marketing strategy, the concept of motion graphics is sure to impress.
Motion graphic is simply an industrial term for an animated video. One of the most prominent motion graphic examples you might be familiar with is GIF animations. These videos or graphics may be formatted as 2D or 3D animations. Including voiceover technology, audio and sound effects, animated videos can incorporate 360-degree video technology alongside virtual or augmented reality platforms.
The most common types of motion graphics you might encounter in everyday life are brand videos, instructional videos, logos, icons, short films, presentations, product demos and user interface (UI) animations.
Let’s explore the top 10 reasons motion graphics are essential to your marketing strategies.
To market your product or brand, you must know precisely how to sell your story. Animated tools, like charts, graphs, etc., are better equipped to explain a complex concept or service. Given a chance to present and elevate your brand’s details, motion graphics storytelling can convey your message using powerful metaphors and examples. In this manner, you highlight relevant data and the brand’s accomplishments while subconsciously creating a practical impact on your audience.
Simply put, motion graphics add value to content as it is a visual medium for telling your story. No matter how detailed, precise, and impressive your printed research journal is, an audience is more likely to recall visually presented information. The content you present engages the audience, helps put your point across effectively, and is more organised. The bottom line is that using motion graphics enhances the quality of your content and is more likely to catch (and hold) your audience’s attention.
Visual animations target the brain’s process of ingesting information. With visual aids, the communication and processing of information are instant. A study conducted by MIT in 2014 suggests that visual information takes as little as 13 milliseconds to process. Motion graphics help break down complex information and simplify the comprehension and consumption of this information. This is handy, especially in tutorial or explainer videos, data visualisation, and abstract concepts.
To market your product impactfully, you need to create a strong brand identity and awareness. With increased brand awareness, consumers are likelier to follow through to the sales process’s last level. With motion graphics coming into play, your consumers will surely have a fuller experience. This technology allows the audience to instantly draw links and connections to your brand through colour schemes or animations to represent your brand image. Making yourself visible isn’t enough; you must make your brand instant, recognisable, and, more importantly, remembered.
When it comes to motion graphics, the sky’s the limit. Do you want to craft a video showcasing mermaids sipping on margaritas made by your brand’s outlet? Why not? The world is your oyster. With the ability to bring anything alive, motion graphics help you think outside the box and get creative with your ideas. Nothing is off the table. You can retain your professional touch while keeping your presentations fresh and fun. Creative and tactful animation answers everything from heavy-duty statistics to necessary product launches.
Even though the internet binds users worldwide, they are subject to lingual barriers. Communication of information in the native tongue can transmit information and the sales process much faster. However, crafting multiple multilingual videos to suit each preference is not practical. Motion graphics allow videos in multiple languages with a simple change in text and voiceover to meet your regional needs. One of the most common uses of motion graphics in media is the use of ‘subtitles’.
Video content is the lifeline of any website. Video media tends to have higher viewership than print media. With every business on the lookout to expand its brand, using motion graphic animations can put you miles ahead of the competition. A brand’s ranking on a search engine is determined by the traffic or traction its website receives. Motion graphics is your answer if you aim to capture and hold an audience’s attention and rank higher in terms of visibility across various platforms. Creative animations are more likely to be well-received, engaged with, and shared than textual content.
In today’s fast-paced world, you only have a small window of time to create maximum impact. A 2015 Facebook study suggests that even a video under 10 seconds can contribute significantly to a brand’s identity. With the combination of audio and video in motion graphics, less is more. With the ability to compress 15000 words into a 15-second video, motion graphics increase time and cost-efficiency. Live-action productions require many resources, such as a crew, equipment, and significant capital. Whereas with motion graphics, you only need a computer, professional software and a team with the know-how.
Digital marketing is a very competitive industry. The market rivalry is always on the rise. Every brand looks for an edge to put itself above the competition. Animations can be just the edge you need. With the addition of flair, creativity, and design, you are the author of your success story. The playing field is levelled with motion graphics reuniting a world through live-action video technology, irrespective of race, nationality, and linguistics.
Most social platforms support video media. Why pile together a whole campaign video when you can break it down across platforms differently? With motion graphics, you can tailor your video to meet specific needs and requirements. Repurpose your information according to the need of the hour. Additionally, the shareability of information increases with more sources of information.
Market trends fluctuate daily, more so in the digital space. With the right design partner by your side, you can harness the benefits of motion graphics to give your brand due attention and make it stand out from the crowd.
As we’ve outlined, there are several steps you can take to start refining your brand presence. With some discipline and elbow grease, you can conduct a simple audit like the one above and improve how you broadcast your business to the world.
Of course, working with an expert is a good way to up-level your brand presence quickly and effectively. We can help you hone what sets you apart, build consistency in your communications, and bring your brand’s potential to life. If you want to help to develop your brand, get in touch or look at our other articles.
Let's get straight to it. Design isn't just about making things look pretty (though we're rather good at that).
Let's get straight to it. Design isn't just about making things look pretty (though we're rather good at that).