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Recent figures show that 2 billion videos are watched daily on Twitter. Five hundred hours are uploaded to YouTube every single minute. (That’s around 720,000 hours per day). The figure on Facebook is around 100 million hours per day and growing. This upward trend shows no sign of slowing down and, according to forecasts, is set to grow further.
2 billion videos are watched every single day on Twitter and 500 hours are uploaded to YouTube every single minute
If you haven’t yet embedded any immersive content into your digital marketing plan, you’re missing out. Here are just a few reasons why:
From product demos to explainer videos, video achieves unrivalled levels of engagement. But as customers are increasingly confronted with endless content streams on every online platform, you must get it right. You’ll need to break through the white noise to reach the right people to be truly effective.
Motion graphics and animation can help you achieve just that.
Pushed for time (we live in a hectic world), and with so much other content a single click away, your customers have to prioritise. So understandably, the prospect of sitting back to watch a 20-minute film about your latest product may not make it onto their ‘to-do’ list.
A short and snappy animation, however, can be quite a different story
Creative animations can produce informative content such as figures, data and experiments, thrilling and fun to experience using expressive colours, transitions and typography. When providing the target audience with ‘bitesize’ gifs or animations ‘at a glance’, you would have a greater chance to catch (and hold) their attention.
A 5-30 second animation is the perfect length for social media. The key is to catch their eye, concisely delivering the right information, and leaving them wanting more. You want them to click on your video and visit your website, right?
For example, the animations we create for Flo Software work perfectly within their brand and digital marketing due to their short and simplistic animations that are straight to the point and very easy for their audiences to consume.
Your brand image is an essential part of your profile online, and with all the other content floating around the web, it is important to ensure your motion graphic content is designed with your business branding in mind. Build synergy, and as a result, you’ll build recognition too.
No one wants to get bored, so whatever your content, you need to make it memorable if you want it to have an impact.
Be attention-grabbing from the outset so that people don’t just scroll on by.
Perhaps most importantly, when bringing your brand to life online, there is no substitute for working with a professional. Done right, motion graphics are a great way to add character and emotion to your brand, making it memorable and, most importantly – shareable too!
Let's get straight to it. Design isn't just about making things look pretty (though we're rather good at that).
Let's get straight to it. Design isn't just about making things look pretty (though we're rather good at that).