Published on 9th March, 2022
Categories: | Blog | Tips |

How To Use Motion Graphics To Market Your Business:

A Step-By-Step Guide

How to use motion graphics for marketing your business in this step-by-step guide. Whether you need to make graphics for social media, explain a product, or create a how-to video for YouTube, motion graphics can help you engage your audience.

In this process, we’ll show you how to use motion graphics to promote your business. I’ll cover how to plan your motion graphics project, find the right tool for the job, find a motion graphics designer, collaborate with a designer, and work with an agency.

Step 1: Planning your project

1. What are you promoting?
2. Write your script
3. Draw your storyboards
4. Taking your storyboard into design
5. Get animated

Motion graphics are designed to look great. You don’t want to worry about the details right away. Instead, you want an agency or a piece of software that does the job of creating motion graphics for you.

Before you can create your motion graphics, you have to decide what you want to create. 

What are you promoting?

• Your business
• The marketing team
• Your brand
• The sales team
• Your company’s achievements
• The social media team
• Your team
• Company product

All these points above make a great starting point.

Step 2: Choosing the right tool to start

While everyone is different, there are some things you should consider when you are considering which motion graphics software to use for your project. There are some options for both Mac and Windows. It is usually a question of choosing the one that best suits your demands.

Here is our shortlist of some ‘free’ online software:

1. Stop Motion Studio
2. DigiCel FlipBook
3. Moho
4. Blender
5. Adobe Character Animator

At 52 Degrees North, we use Adobe Illustrator to create all the elements and Adobe After Effects to create the final animation. The Adobe Suite is one of the world’s most popular software programmes. You can use a free version to create nice graphics, but you can also easily upgrade to the professional version. 

Once you’re familiar with Adobe, you’ll find that you can use it for anything. Whether you want to create a fun logo, present a sales brochure, create a presentation for your business, or create elements for a video. 

Step 3: Creating your motion graphics

A motion graphic is a vector-based design, meaning it uses shapes to represent visuals. You can easily create elements for your own motion graphic by using Adobe software or free online tools.

Motion graphics are ideal for websites, ebooks, infographics, or explainer videos. They look great in almost any context. 

Step 4: Working with a motion graphics designer or agency

Creating professional-looking motion graphics takes years of experience, and working with a motion graphics design or agency will help you achieve the best results.

You just need to give the designer or agency as much information as possible and make sure all the steps in step 1 are completed accurately to get the best results. 

There’s no replacement for professional motion graphic designers. 52 Degrees North is a motion graphics agency, and we can tell you without hesitation that motion graphics are far more effective than static images.

• Motion graphics are interactive and dynamic.
• Engage your audience and help the client think in a new way using Motion Graphics
• Motion graphics help you think differently and develop new ways to present information that you’re not typically able to show with static images. 

When it comes to motion graphics, there is a lot to consider. But here are some reasons why they should be created:

• According to Cisco, a multinational technology company, 82% of all internet traffic will include video viewing by 2022.
• More than 4 video marketers out of 5 feel that video gives them a positive return. This is no surprise, given that video marketing has helped companies increase sales by 49%.
• 93% of video marketers feel it is a vital component of their marketing strategy.
• 96% of people watched a video explaining a product or service for further information.

If you need help with your next animation project, go right ahead and get in touch with 52 Degrees North.

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