Prospectus Design

Your prospectus is doing a job. Make sure it does it well.

A prospectus isn’t just a brochure. It’s often the first proper look a parent or student gets at your school or college. Before the open evening, before the visit, before any conversation. They’re forming an opinion of you based on a printed document. Or increasingly, a digital one.

Most schools and colleges understand this. The problem is that prospectus design tends to fall to whoever is available at the time, rather than to whoever is best for the job. It gets squeezed into a busy marketing calendar, updated rather than redesigned, or handed to a generic print supplier who’s never set foot in an education setting.

The result looks fine, but doesn’t actually sell the place. It doesn’t capture the feel of the school. It doesn’t speak to the right people. It doesn’t stand out against everything else landing on a kitchen table in September.

That’s what we fix.

Our design services:

School Prospectus Design
Social motion content
College and Sixth Form Prospectus Design
Multi-Academy Trust Prospectus Design
University Prospectus Design
Prospectus Photography
Digital and Interactive Prospectus
Prospectus Copywriting

Our prospectus design services

52dn works with primary schools, secondary schools, sixth forms, colleges, independent schools, and multi-academy trusts. The format changes depending on who you’re talking to and what you need them to do. The approach doesn’t.

School Prospectus Design

The full job. Strategy, design, copywriting (if needed), print-ready artwork, and digital versions for the web. Built around your brand, your values, and the families you’re trying to reach.

College & Sixth Form Prospectus Design

The audience is different, and the design should be too. Students choosing where to study post-16 want to see themselves in your prospectus. We design for that. Course listings, student life, progression, outcomes. All of it.

Multi-Academy Trust Prospectus Design

MAT prospectuses need to work at two levels. The trust’s overarching brand has to come through, but each school still needs to feel like its own place. We’ve done this before. We know how to balance it.

University Prospectus Design

The team designs university prospectuses that balance ambition with clarity. Everything from full undergraduate guides to postgraduate brochures and open day handouts. Designed to work together, not look like they came from three different teams.

Prospectus design projects

Over a decade of prospectus projects across the education sector. Here’s a selection of the work.

Bishop Burton College Prospectus Cover 2025

A vibrant university brochure showcasing Carmel College's facilities, programs, and campus life for prospective students.

How we work

1. Brief and discovery

52dn talk to you properly before we start. What are you trying to achieve, who are you trying to reach, and what’s not working about what you’ve got now? That conversation shapes everything.

2. Content planning

The team maps out what goes in, in what order, and why. Structure matters. A prospectus that’s hard to navigate is a prospectus that doesn’t get read.

3. Design and amendments

We build something around your brand, not a template with your logo dropped in. You’ll see work in progress before it’s finished, steer it where it needs to go, and review it properly before anything goes to print. We don’t cap amendments. We’d rather get it right than get it out.

4. Delivery

Print-ready PDF, digital version, web-optimised assets. Formatted and exported for every place it needs to go.

Work with an education design agency that knows the sector…

We’ve spent 16 years working with schools, colleges, and trusts. We know that a prospectus needs to recruit students, reassure parents, and reflect the people who work and learn there. That’s a harder brief than it sounds.

If you’re in Tamworth, across Staffordshire, or anywhere in the Midlands, we’d be glad to have a conversation.

Start a conversation