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Cisco predicts that in 2022, more than 82% of all global Internet traffic will be video. It’s amazing how much video is sent through global IP networks every month. It would be impossible to imagine how long it would take someone to watch all of the information. It would take over 5 million years.
People naturally like to see things, which may help explain why videos have become so popular so quickly. Visuals are processed 60,000 times faster in the brain than words. This is a well-known fact in the academic world. But it’s not likely that either you or your customers will have an extra 5 million years. If you are like us, we still don’t know what to do.
In 2021, 80% of the World’s Internet Traffic is video
Cisco Study
Consumers are used to getting a lot of video material all the time. As more people join the noise of online talk, it will be harder to get people to pay attention to what you have to say. Today’s busy world means they don’t have much time and a lot of other things that need their care. The chance to watch a movie and relax for more than an hour and a half with your latest offering. They might have to make it a priority.
Good news: companies that believe in the promise of animations and motion graphics can find many good ways to run their businesses and stay competitive. Motion graphics are a good way to make interactions more interesting. Like infographics, they give people a lively “at a glance” look at your business, product, or service. If you do them right, they might be able to sum up your point of view in 60 seconds or less. As you can see, 90% of the information that gets sent to the brain is visual. This is why motion graphics is such an effective way to grab people’s attention and get them interested in what you have to say.
A motion graphic that is well-made can be a very interesting part of your brand’s look. This new way of doing things will help your website, email marketing, and social media marketing.Including a video on a landing page can reportedly increase conversion by 80 per cent because the internet provides a platform for people worldwide to “share the love” in an anonymous setting. Your stories will spread like wildfire if they are interesting and well-told.
Let's get straight to it. Design isn't just about making things look pretty (though we're rather good at that).
Let's get straight to it. Design isn't just about making things look pretty (though we're rather good at that).