Got a spare 5 million years?
Let’s Talk Facts…
According to a study by Cisco, over 80%of the World’s Internet Traffic will be video by 2021. It will take a person over 5 million years (yes, YEARS) to watch that amount of video. Which will cross global IP networks every single month.
Of course, this rise in the popularity of video content is partly because humans are visual beings. (It is a scientific fact that the human brain processes image 60,000 times faster than the text). That being said, we’re not sure about you, but we don’t have 5 million years to spare, and we also doubt that your customers do.
As customers are increasingly confronted with endless streams of video content. It’ll inevitably become harder to cut through all of the white noise and get them to pay attention to you online. Pushed for time (we live in a hectic world) and with so much other content buzzing around them. The prospect of sitting back to watch a 19-minute film about your latest product. May not make it onto their ‘to-do’ list.
So what does this mean?
Fortunately, there are some fantastic opportunities for businesses to get it right and stay ahead of the competition too. By embracing the power of motion graphics and animations. When it comes to making messages more captivating and engaging, motion graphics are a powerful tool. Much like infographics, they provide the audience with a fluid ‘at-a-glance’ overview of your business, product or service quickly and effectively. Done well, they can summarise everything you’re trying to say in less than 1 minute. Combine this with the fact that a whopping 90 per cent of information transmitted to the brain is visual and motion graphics are a great, attention-grabbing way to generate more interest in what you have to say.
Motion Graphics can be sleek
Of course, a professionally crafted motion graphic can be a sleek visual masterpiece that adds character to your brand and gives you a creative edge across all of your digital channels; social media, websites and emailers. Reports suggest that including video on a landing page can increase conversion by 80%. With social media being a virtual playground for ‘sharing the love’, the more engaging your storytelling, the more likely they are to spread like wildfire.
There are a host of other statistics that reinforce why you should be embedding video content and motion graphics into your marketing strategy.
64% of users who are more likely to buy a product online after watching a video (Forbes)
80% of video marketers claim that video has directly increased their sales (Hubspot), there are a wealth of opportunities to be exploited.
500 hours of video uploaded to YouTube every minute – make yours the one that stands out.
Speak to 52dn today to find out more about crafting the perfect motion graphic for your business.