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How to design a logo: A step-by-step guide

How to design a logo: A step-by-step guide
Depending on how you want to brand your business, you may have to adjust your logo design again and again!

How to design a logo: A step-by-step guide

The logo is the brand, the name of your product, your company. It is something that helps you to brand something completely new. As a designer, we must learn to translate into the right words and thoughts in our heads into images that are so clear, strong and attractive.

Here’s a tip. There is no right and wrong, and, in this case, it is up to you.

A logo is just a word or a phrase written in a certain way. Sometimes it is a symbol created on a computer, another time, a printout, and yet another moment; it is a simple word.

These logos will all create their own identity. But to be effective, they need a specific design. What’s the strategy? Is it a friendly font that conveys a certain feeling or a striking image that clearly shows its message to everyone?

The design usually tells something about the company’s personality, what it’s about, who you are.

How to design a logo Research

Step 1: Think about your design (research).

The first step is to do your research. What is your logo? Take your time to look at other brands and logos out there and think about what they do or represent. Are they futuristic or traditional, or both? Take screenshots and notes and create a mood board.

Do not go for a particular type or specific theme if it’s not right for you or your business. However, make sure that the logo is comfortable to read. If you plan on printing the logo, make sure that the size is appropriate.

How to design a logo Sketch

Step 2: Sketch your design.

The next step is to sketch your logo design using a pen and paper or an application that can be used to draw on a computer. This will allow you to see the rough design with lots of different variations. Note down all of the key points you need for your design; the overall layout and design of the logo, the typography, the colour scheme, and the secondary design elements. Ensure that you still keep the main features you wanted, such as the type of font, colour scheme, and background colour.

How to design a logo Edit

Step 3: Edit your logo.

Now that your sketch is ready, it is time to edit it on a computer. There are many resources online on how to edit a logo, but we recommend using Adobe illustrator for this process. Start the process using black and white colours (you can add different colours to this later). You can either use black or a very dark blue because those colours stand out against a white background.

Once the content is decided for the logo, you can edit the logo to be easily recognizable for the brand or business you want to represent.

Tweak your logo until you are happy with the results. Create a few variations and sit them next to each other to see which version you prefer.

How to design a logo Font

Step 4: Choose a font.

Now that you have designed a logo, the next step is to choose a font. There are many types of fonts, and companies such as Google can help you choose the right kind of font for you. One good font to start off with is Helvetica. Choose a font that would fit with the brand; there are plenty of fonts out there. This is important because the font should be something that fits the brand and can easily be recognized.

Additionally, you should also choose a font that would be easy to read because it should reflect the correct way to write.

Now that you have chosen a font, you can add this to the design. Try 2-3 different fonts with the logo and take a pick from which one looks best.

How to design a logo Revise

Step 5: Revise your concepts.

Depending on how you want to brand your business, you may have to adjust your logo design again. This is what most professional designers call revising. It’s important to note that your logo is not going to change depending on the industry. It should be your brand identity, which will remain constant, no matter how the economy is doing. After creating your logo, it’s crucial to provide it to your clients to share it with their customers and prospective clients.

Some of the most famous logos are Apple, Microsoft, Google, IBM, Coca-Cola, Nike, Starbucks, Coca-Cola, Burger King, LEGO, Coca-Cola, McDonald’s.

How to design a logo Colour

Step 6: Add colour.

The final step is to add colour to the logo to make it more appealing. Make sure that you are adding the right colours to the logo design. Often, a client or a company will only select one colour for a logo design. Therefore, you can choose a colour and develop the rest of your brand design around it. 

If you need some inspiration, here are some great logos to take a look at.

If you want to know more about brand colours, check out our article ‘your brand in colour’ here.

How to design a logo Finish

Step 7: Finish your logo design. 

Exporting your files – As a bare minimum, we are requested for a eps or ai file. But now we’re being asked for an editable PDF file, among other formats. The following is a list of files that should be included in a logo handover:

  • Adobe Illustrator (.ai) file
  • editable PDF file
  • PNG file
  • JPG File

There’s no shortcut to creating a perfect logo, it is not possible, and it will require a lot of hard work. The logo should not only be made to look good but also stand out against your competitors. Finally, your logo is ready and uploaded onto a website or handed over to the client. 

If you are struggling to figure out what a good logo design should look like. You need to keep in mind that you are clearly in need of a professional to help you out. Click here to find out more.


Once you understand the importance of making a logo, you should take steps to create one that will definitely make your brand stand out from the crowd. The choice between different styles is essential, but don’t overthink it. 

You need the logo to be timeless and don’t forget our logo is your first impression.

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