Posted on 6th September, 2019
Founded in 2018, Tower Composites have evolved to be one of the best manufacturers of prefabricated construction products in the UK. They also design and create components that provide solutions to the specifications of planning agencies, construction regulators, at the same time offering homebuilders all the benefits of off-site production.
As a Midlands company who are committed to different ranges of products; GRP, Brick Manufacturing and have their own in-house mould manufacturing store. They offer a full site service for all our products, providing a detailed breakdown of the required components. They have a design department that produces technical drawings for customers.
As an established moulding and fabrications company, Tower Composites prepared to launch. They needed a creative partnership with branding expertise to help create their new visual identity and initial literature rollout.
Working with the latest precision technologies to produce GRP components for the automotive and construction industry. They needed a professional look that both represented the industry and would stand the test of time.
With the new Brand ID now in place and rollout underway. 52 Degrees North are looking forward to working with Tower Composites as they build their brand profile.
Business card design.
Take a look at more grand designs we have created.
Posted on 6th August, 2019
We worked alongside Dry Verge Systems as they prepare to take their products to market. By developing brand identities for both their universal ‘Verge Wizard‘ and professional ‘Verge Master‘ product systems. We also created a sleek corporate style that we’ve rolled out across their trade packaging, product brochures and installation guides.
With their new brand launched and all of the literature hot off the press, we are now looking forward to the next stage in the brand’s development!
Verge Mater A4 booklet.
Verge Wizard A4 booklet.
Dry verge systems is a product used when the roof tiles are finished on an open edge on the side of the roof slope. This is sometimes referred to as a gable on a double pitched roof. The dry verge laps over the top of the roof tile and down its side. It is then fixed to a wooden or plastic barge board (fascia board).
The tiles at the edge are more visible than those in the centre of the roof. So that they are more easily blown up and off the roof, the dry verge prevents them from being visible and helps to protect this line of tiles in the pitch of the roofs. Apart from protecting the roof tiles, the dry edge also makes this bordering line more aesthetically pleasing.
Take a look at more grand designs we have created.
Posted on 3rd July, 2019
We’ve tackled the creative and now it’s time to get down to business. In this instalment of the ‘Good Graduate Guide,’ we’ll be exploring why as well as having a top-notch CV and portfolio, to be a successful graphic designer, you’ll need to be commercially minded too.
Tip Four: Be Results Focused
As we said in part three, first and foremost, graphic designers are problem solvers. When a client works with an agency, they’ll have a business objective to achieve or challenge to overcome. As their designer, you’ll pay a crucial part in helping them do just that.
You may just be starting out in your career, but it’s never too soon to start thinking commercially. Your clients are going to want a return on their investment after all.
If a client with particularly high bounce rates and a lack of leads wants to redesign their website, it’s not enough to just think purely about the creative, you should also be thinking about the user experience and how the website functions. Is it easy to navigate? Is all of the information displayed logically? Are there clear and effective calls to action in the right places?
If you’re branding a new product range, where does it sit in the market and who is the target customer? Is it a premium or value brand? Who are the competitors and how will this new product compare? It’s not enough to simply design something that ‘looks nice’, you have to think long and hard about how your creative will translate in the real world with the people who matter most. The client? Not necessarily (although of course, you want them to love it – they’re footing the bill after all)! The target customer should always be number one.
So how is this relevant in the context of your graphic design job hunt?
If you’re invited for an interview or sending a potential employer your portfolio, you can add real value and increase your chances of landing that dream job, simply by demonstrating that you’ve really thought about the commercial potential of your work. (Even if the project in question was purely theoretical).
As well as an explanation of your intended audience, don’t be afraid to give your work some context. Where and when do you anticipate it would be seen and by whom? If your creative idea is for a multi-channel campaign, demonstrate how everything links together (and think about what the potential impact of that might be).
Nobody is going to expect you to be an expert, you’re just starting out after all, but having the ability to demonstrate that you’re thinking commercially will show us that you’ve got the makings not just of a good designer, but of a great one.
When you’re working in the industry, it doesn’t matter how beautiful your work is if it achieves nothing. Not everyone will like all of your work all of the time – and that’s ok. As long as they’re not your target audience.
Part Five is coming soon!
Enjoying the Good Graduate Guide so far? Be sure to check back soon for part five!
Posted on 31st May, 2019
We’re delighted to welcome Raymer Enterprises to the 52 Degrees North family! Raymer Enterprises provide highly regarded emotional health and wellbeing services to schools across the Midlands. With a growing client base and excellent reputation. Raymer wanted a slick new brand image and visual style for their communications, they spoke to us.
We set to work to create a new style that as well as being professional and informative. Also making the brand vibrant and engaging. The introduction of a diverse range of images and icons perfectly illustrates Raymer Enterprises experience, expertise and ethos in an easy to digest way.
The Raymer Enterprises brochure was created and here’s what they had to say…
”I really appreciated how quickly Katie moved on completing the artwork and getting it back to me for my company booklets. The essence and ideas for how I wanted the product to look were fully captured and the booklets look great! I also appreciated having the opportunity to think about the branding of the company and how this could be created. Many thanks!!”
Robert Aymer – Owner, Raymer Enterprises.
Posted on 28th March, 2019
We’re thrilled to announce that we’ve just welcomed another new client to the 52 Degrees North family! Following a successful tender process, we’ve been appointed as a graphic design partner to the University of Huddersfield.
One of just a handful of agencies to be appointed to the University framework. We will be working alongside the team at the University to help deliver against a wide range of creative briefs.
An award-winning, TEF gold-rated University with a vibrant community. The University of Huddersfield has a lot to shout about and we’re over the moon to be playing a part. With the onboarding process now complete and the contract officially underway, we can’t wait to start developing creative concepts and sharing the results!