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Posted on 29th January, 2020

It’s 2020, and across the globe, online video consumption continues to rise…

Recent figures show that 2 billion videos are watched every single day on Twitter. 500 hours are uploaded to YouTube every single minute. (That’s around 720,000 hours per day). The figure on Facebook is around 100 million hours per day and growing. This upward trend not only shows no sign of slowing down but according to forecasts is set to grow further.

But what does this mean for your business?

Quite simply, if you haven’t yet embedded any kind of immersive content into your digital marketing plan, you’re missing out. Here are just a few reasons why:

From product demos to explainer videos, video achieves unrivalled levels of engagement. But as customers are increasingly confronted with endless streams of content on every online platform, it’s important you get it right. To be truly effective, you’ll need to break through all of the white noise to reach the right people.

Motion graphics and animation can help you achieve just that.

Pushed for time (we live in a hectic world) and with so much other content a single click away, your customers have to prioritise. So understandably, the prospect of sitting back to watch a 20-minute film about your latest product may not make it onto their ‘to-do’ list.

A short and snappy animation, however, can be quite a different story…

Creative animations can produce informative content such as figures, 
data and experiments, thrilling and fun to experience by using expressive colours, transitions and typography. When providing the target audience with ‘bitesize’ gifs or animations ‘at glance’ you would have much greater chance to catch (and hold) their attention.

Three top tips for getting it right…

Keep it short

A 5-30 second animation is the perfect length for social media. The key is to catch their eye, delivering the right information in a concise way, and leaving them wanting more. You want them to click on your video and visit your website right?

For example, the animations that we create for Flo Software work perfectly within their brand and their digital marketing due to them being short and simplistic animations that are straight to the point and very easy for their audiences to consume.

Flo Software Solutions short animation

Keep on brand

Your brand image is an essential part of your profile online and with all the other content floating around the web, it is important to make sure that your motion graphic content is designed with your business branding in mind. Build synergy and as a result, you’ll build recognition too.

Be memorable

No one wants to get bored, so whatever your content, you need to make it memorable if you want it to have an impact.

Be attention-grabbing from the outset, so that people don’t just scroll on by.

Perhaps most importantly of all, when it comes to bringing your brand to life online, there is no substitute for working with a professional. Done right, motion graphics are a great way for you to add character and emotion to your brand, making it memorable and most importantly – shareable too!

Posted on 12th June, 2019

In Part One of our Good Graduate Guide, we explored the fundamental importance of doing your research when approaching potential employers. If you haven’t read it, you can do so here. In Part Two, we’ll be discussing why you need to keep it relevant, so let’s get started.

Tip Two: Keep it Relevant

Let me guess, you’re hardworking, passionate and work well as part of a team or alone, right? These are all vital attributes of course, but to be frank, they should be a given. We’d expect you to be passionate about design. We’d expect you to be hardworking (if you’re not, you’ve chosen the wrong career). What we really want is some clarity about who you really are and what you want to do.

This is your opportunity to focus and tell us about your creative aspirations. What do you want out of your career? Why? Where are you heading and how do you envisage getting there? What steps have you taken so far and which design discipline are you specifically interested in?

When it comes to being a designer. Designers want to be surrounded by people who inspire your creativity and have the appropriate experience and expertise to guide you. With that in mind, the information above will enable us to assess whether you’d be a good fit for us and just as importantly, whether we’d be a good fit for you.

Writing a personal statement

Bear in mind you’ll have a limited word count. So be sure to focus on the things that will really make you stand out. Innocuous, yet ultimately irrelevant statements such as ‘In my spare time I enjoy socialising with friends’ does little to convince us you’re the designer for us. However, if you have a blog about typography and can provide us with the link, of course, we’ll check it out.

Likewise, If you have your own website with an online portfolio or an insta that showcases everything you love about branding, that’s the stuff we want to know about. That’s the stuff that will make us sit up and pay attention. That’s the stuff that tells us you’re passionate, without you having to even say it.

Whilst we’re on the subject of keeping it relevant, you mustn’t overlook the way your information is delivered. As creatives, we’re ideas people – so be inventive and always treat your CV as a piece of design. Dish up a bland word document that shows little to no creative thinking and you’ve sold yourself short. There’s nothing we like better than seeing something that makes us say ‘I wish I’d thought of that’. Trust us when we say, if you can get that reaction from your initial approach, you’ve made yourself memorable and you’re already ahead of the pack. That is worth its weight in gold.

A final thought…

It’s worth highlighting that it doesn’t matter what you say about yourself or how you deliver it if you fail to use any kind of punctuation or grammar. While we don’t expect you to be a wordsmith, please, PLEASE, run a spell-check.

We’re in a meticulous business and attention to detail is absolutely critical. If you can’t demonstrate your ability to strive for perfection from the off, then how are we to know that you can be trusted to do the same for our clients?

Chances are when you’re approaching an employer about a graphic design job, you’ll be including some samples of your work. (If not, why not?). In Part Three of the Good Graduate Guide, we’ll be exploring how to build a killer portfolio, so be sure to check back soon.

Posted on 28th March, 2019

The largest nursery provider in the UK, with 378 nurseries for children across the UK and Ireland. Busy Bees are the UK’s leading childcare provider, and we’re delighted to announce that we’ve recently added them to our client list!

Renowned for providing rich learning opportunities in unique environments. The Busy Bees brand is vibrant, individual and exciting, and we’re loving every moment of working on it! Our first digital motion graphics project is well underway, and with the results, we are ‘buzzing’. (you see what we did there?)!

As many of you know, we’re passionate about the education sector. So it goes without saying that we’re really excited about what the future holds for this new partnership.

A little Busy Bees insight.

Each of our 378 nurseries across the UK has been specifically designed to meet your child’s needs.

Working in partnership with parents to provide the highest standards of nursery care. Our child-centred approach promotes the development of creativity, individuality and self-confidence.

As a global supplier of childcare services, we share best practise. During the pandemic, we have partnered with colleagues across the globe, including Australia, North America and primarily South-East Asia, to learn and are confident in our efforts to protect families in our care.

Safety Buzz is our safety mascot and is on hand to help promote safety, health and wellbeing in all aspects of children’s lives both at home and whilst in nursery. Busy Bees has a Safety with Buzz programme which provides a range of activities and information for educators and parents alike to use to educate their child positively and is designed to help children understand risks and make right decisions on how to stay safe. Busy Bees also has a ‘school readiness programme’, for children starting school in September. This is to prepare them and give them a head start they deserve which is also supported by a digital learning programme Unleashing Potential (UP) which helps to bridge the gap between nursery and home learning.

Take a look at the work!

Busy Bees

Posted on 29th November, 2018

At 52dn, we believe that the best design is born from the best client-designer relationships. And that truly effective design is a direct result of communication, understanding and trust, at every stage of the process. Together we build brands.

It’s no coincidence of course that our strapline ‘Together we build brands’, stems from this belief and that everything we do at 52dn is underpinned by this fundamental principle.

Over the years, we’ve used this philosophy to build some excellent client relationships. We have been lucky enough to work shoulder to shoulder with hundreds of fantastic businesses (and people). From award-winning technology companies to leading educational institutions. All of our clients have something special in common – they all make a genuine difference to those around them.

We like to think that the same can be said about us.

As we approach our 10th birthday, we have been reflecting on this. We’re proud of the things that we’ve achieved together with our clients. So we have decided that we should celebrate this ‘relationship first’ ethos by launching our new ‘together we’ build brands campaign.

From inspiration to impact ‘together we’ achieve results.

#togetherwe are 52 Degrees North.

Make sure you check out the video below!

Want to know more about 52 Degrees North? Visit our culture page to see what it’s like to be a fly on the wall. Or take a look at our full portfolio to see what we do for our clients

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