As the school continues to build its excellent reputation, they recently approached us to help them rejuvenate their communications – starting with their prospectus. Naturally, as marketers, we were keen to look at the bigger picture and develop a meaningful proposition that would be relevant across multi-channel communications campaigns as well as in the prospectus. From large format outdoor advertising to social media campaigns, we wanted something that celebrated their ongoing success and also gave a nod to their landbased…roots (pardon the pun).