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52DN | Graphic Design | Digital Design | Marketing | Staffordshire

Conference Aston

  • Created: Website Design, Communications

A registered company of Aston University, Conference Aston is a stylish urban chic hotel and conference venue that offers the perfect city centre location.

Conference Aston Portfolio Picture 3
Conference Aston Portfolio Picture 2
Conference Aston Portfolio Picture 1

Following a successful pitch. We were thrilled to be appointed by the team at Conference Aston to design and develop their new website. With a huge focus on improving the user experience. We were tasked with developing a creative, functional, accessible, and exciting site that provides a more seamless customer experience.

Conference Aston Website 1
Conference Aston Website 3

Keen to measure the impact of the new site following the launch. We’re delighted to say that the results were impressive. Compared to the same time the year before, web traffic shot up by 33%, bounce rates dropped 10% (and were 23% below the web average). What’s more, visitors were spending longer on the site and the number of pages viewed rose by 3.87.

Needless to say, Conference Aston were as thrilled as we were with the results. We’ve since worked on a host of other projects with them, including a new staff website and printed literature too.

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