As a market leading household brand, Baxi Commercial know a thing or two about keeping the nation warm.
We’re fortunate enough to work in partnership with Baxi and have completed a huge range of projects, from advertising and websites to branding and internal communications. We were also appointed to revive the ‘works’ installer loyalty scheme brand – creating everything from comprehensive brand guidelines to suites of literature and online communications. By developing a meaningful brand proposition and visual style, we’ve helped ensure that works is real hot stuff!
More than just another loyalty scheme, Baxi 'Works' is designed to help the businesses they work with grow. With a host of benefits that include online promotion, access to training and extended warranties, the Works brand is packed with advantages for installers. Keen to increase membership of the scheme, 52dn were tasked with completing a brand overhaul; creating everything from brand guidelines and promotional campaigns to digital incentives and much more.