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The Influence of Motion Graphics on User Experience

The Influence of Motion Graphics on User Experience
Motion graphics is animation, but with text as a major component. Essentially, it’s animated graphic design.

Motion Graphics is the new rage in the digital landscape. From corporate videos to website design to social media posts, motion graphics are employed in various fields to simplify a task or as an effective storytelling tool. Graphics, motion, and design are the fundamental elements of motion graphics.

This article will give you insights into crucial questions such as why are motion graphics important and where can motion graphics be used.

We’ll also let you know what are examples of motion graphics, along with how to create them.

What are Motion Graphics?

Motion graphics or motion design refers to graphics in motion.

It is a subset of animation that uses graphics, motion, and design to deliver messages succinctly and makes texts and photos appear more interactive through animated and visual effects. Besides being used for commercial animation such as in animated movies, motion graphics also help streamline user interaction in website designs.

The Influence of Motion Graphics on User Experience

Humans are drawn to bright images and visually pleasing content. It should come as no surprise then that motion graphics can hugely impact a user’s mood and psyche. Let’s take a look at how motion graphics influence user experience.

Captivate Emotionally

Not only does Motion Graphics capture a user’s attention, but well-executed content can also strike a chord and captivate users emotionally. For example, by showcasing emotional stories through motion graphics video, you can drive home a point easily.

Take a look at this video that was created to spread awareness about everyday violence around the world:

Simplify Complex Subjects

It’s easier to understand difficult concepts when they are presented visually as opposed to reading them in text form. Motion graphics help distill complex information into easy-to-understand, digestible data. That’s why motion graphics are widely used to create process videos, abstract concepts, and videos on data visualization.

Here’s an excellent video that succinctly explains the difficult topic of groundwater ecosystems clearly:

To Reflect Brand Personality

You can use motion graphics in several ways to enhance your brand’s image and influence your users. From animated logo designs to educational videos and interactive website designs, you can use motion design to bring your brand’s personality to life.

Here’s a simple motion graphics video from slack that depicts their simple mode of communication:

Transform a Negative User Experience

When a user faces any technical glitches or bugs, you can use funny texts or images to shift the user’s attention from the problem to something fun. You can also suggest an alternative step at a particular point using a creative image. Not only does it help to improve the user’s mood but it also allows you to showcase your company’s creativity.

Take a look at this example where an error message is creatively displayed using a cute cat and a vibrant background:

Error Page

Create an Impact Within Seconds

As most motion graphics videos last between 15 seconds and 3 minutes, it provides an excellent medium to create an impact in a short time. You can visually communicate a 1000 worded article’s message in a 10 seconds video without missing any point.

Watch this motion graphics video from Google that effectively explains the difficult concept of data collection and distribution in a simple eye-catching video:

“Motion graphics are a way to communicate with the viewer, and add depth to the story.”

Uses of Motion Graphics

From education and entertainment to marketing and social networks, motion design is now used in various fields. Here are some top uses of motion graphics.

Information Sharing

Motion graphics is the best tool to convey information or a message to an audience easily and efficiently. You can convert an idea into a series of animations including audio and other features.

For example, top companies use animated videos as business cartoons to convey messages to their employees, clients, and consumers in a concise manner.

Video Titles and Overlays

Video titles were probably one of the initial uses of motion graphics that are used even today. Before a short film or any video begins, eye-catching video titles can help make them more memorable in the audiences’ minds.

Motion design can also highlight and reinforce key sections of the video in the form of overlays. Not only does this increase your viewer’s engagement but it can also help you stand out from your competitors.

Logo Graphics

You can use motion graphics to bring your logos to life. A dull and static logo can be made memorable by animating it. Along with impressing your audience, it can also increase your brand awareness. Using an interactive and interesting logo can establish your brand identity.

Marketing

Today, motion graphics and marketing go hand in hand. You can use videos and infographics to increase your brand awareness through storytelling or to explain the features of a new product. You can also use it to explain the workings and use of certain complex products.

Social Media Posts

Social media is not just a medium of entertainment anymore. From providing news to education, they serve a lot of purposes. You can use motion graphics videos to answer FAQs or create infographics to explain a concept. This can engage your followers, boost traffic, and ultimately increase your sales.

“Motion graphics can be used to add life and levity to a presentation or film in a number of contexts.”

Motion Graphics to Enhance Website Design

Are you wondering how can motion graphics help enhance your website? Before exploring some of the ways in which motion graphics can enhance a website’s design, let’s first understand what is motion design in UX.

Motion design in UX refers to the process of simplifying a user experience. This allows users to process information in a simpler, user-friendly manner without getting overwhelmed with textual content while also providing an aesthetic balance to the website.

You can breathe life into static website layouts by using motion graphics in UI & UX design. So does motion graphics help enhance a website?

Navigation

For example, by using an icon instead of a static text in the navigation menu, you can engage the users and keep them focused on the website’s main area. It helps users easily find content on the website, saves whitespace on the screen, and makes pages more accessible.

Visual Feedback Action

Hover is one of the areas where motion graphics can be used to offer feedback on the user’s action. It can also be used on a call-to-action button, in a form, or to display error messages, as well as on an image or a hamburger icon. It simplifies the navigation and enhances the overall user experience.

Progression

Loading and progress animation can act as a psychological hint and increase the overall comfort and satisfaction of using a website. Here’s an example:

State Change

Motion graphics can be used to indicate state changes in a website. It can act as visual hints to guide the user to the next step. For instance, in this music card example, when a user taps a small card icon, the item zooms into its magnified, detailed view:

“Together with music and effective copy, they can give us a message.”

How to Create Motion Graphics

Are you wondering how do you create a motion graphic? Here are the steps and tools that you’ll need.

Craft a Script

Write a script that narrates a story. Remember, clarity and simplicity are key as you need to put across a message in less than 3 minutes.

Visualize the Final Idea

Visualize the idea either on paper or a whiteboard and give shape to the final product.

Design

Write out visual notes, get the details right, and use styles and colour to communicate effectively.

Animate

Once all the stages are done, animate the final designs.

Here are the top tools you can use to create compelling motion graphics.

  • Adobe PhotoShop
  • After Effects
  • Cinema 4D
  • Maya 3D
  • Adobe Illustrator

“We use them to create ads, title sequences for movies, [explainer](Put simply, motion graphics are animation, with text as a major component.) videos and to share information.”

Conclusion

Visual content always helps to get a point across easily and effectively. However, do remember that motion design should always be used in a website to aid user understanding. It should never be used for ornamental purposes as it can create unnecessary clutter and hamper the user experience.

Now that you are aware of the influence of motion graphics on user experience and how you can use them, go on and try it out yourself!

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