Business Failures – when marketing goes wrong! Brands are considered to be a combination of diverse expectations, associations, relationships and stories. The most important thing to note here is that the connecting link is the customer. They form expectations that need to be fulfilled. Determine your credibility based on brand associations. Assess growth and profitability based on the quality of the relationship and, finally decide whether your story should be heard. With all this in … Continue reading Business Failures – when marketing goes wrong!
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