Business Failures – when marketing goes wrong!

Business Failures – when marketing goes wrong!
Brands are considered to be a combination of diverse expectations, associations, relationships and stories. The most important thing to note here is that the connecting link is the customer. They form expectations that need to be fulfilled. Determine your credibility based on brand associations. Assess growth and profitability based on the quality of the relationship and, finally decide whether your story should be heard. With all this in mind, the importance of branding for businesses is undeniable. As subjective as customer perception may be, it is what people feel your company represents and stands for. The values it holds dear and the objectives it wants to achieve.
You may find, through surveys, that the way people perceive your brand may not be exactly the way you intended it. In a situation where your brand has developed a negative image, it can result in things like a massive loss of sales and, subsequently, profitability. People may lose any connection they have with your brand, and may instead be overwhelmed with feelings of mistrust. In most cases, while some people may tend to forget, your customers will move away from your brand towards a competitor who will have taken advantage of the vacuum you will have created.