52 Degrees North News

52 Degrees North – Our Story

52 Degrees North – Our Story
One of the key reasons we work with 52DN is that they take time to understand our brand, our identity and our own philosophy. - Assistant Head at Ellesmere College

About Us

Life at 52 Degrees North – Our Story

52dn is a small, friendly team with a family atmosphere. We treat everyone as individuals, and we recognise a job well done.

We work hard, but in our downtime you’ll find us bingeing on the latest Netflix box sets, listening to music or playing the odd round of golf (or three). As creatives, we like to think we’re a stylish bunch (even if we do say so ourselves), so our go-to ‘dress code’ is retro trainers, jeans and a lovely cup of builder’s tea.

What inspires us?

We believe the best design is born from the best client-designer partnerships. This comes as a result of communication, understanding and trust.

We’re inspired by building partnerships with businesses who all make a genuine difference to those around them.

We like to think that the same can be said about us.

Who we support

We’re a proud Staffordshire design agency, and over the years we’ve backed local talent, including students and graduates, by offering apprenticeships and placements. We’ve also been on the judging panel for university end-of-year graphic design shows.

We also believe in helping those less fortunate than ourselves, which is why we make donations to local food banks and fundraise for charities such as Worth Unlimited.

52 Degrees North Concept sketches for Ripple HR

Ellesmere College lower school prospectus 52 degrees north

Our Story

The 52dn story from 2009 – 2020

There was nothing inevitable about our journey. 52 Degrees North began life way back in the mists of time – alright, 2009 – on a laptop from Paul’s home in Tamworth. With years of agency experience under his belt, Paul saw an opportunity to deliver creative services that were truly client-centric.

In just one year, we’d doubled our client base and won our first design award. Katie joined in 2010, and by 2012 we’d swapped the living room couch for a brand new design studio.

Over the years, we’re proud to have built long-term relationships and worked on behalf of some brilliant organisations – from financial AI software company Rimilia (10 years and counting) to newer partnerships with the likes of Birmingham City University, Acme Whistles and so many brilliant brands we couldn’t possibly mention in 1,000 characters or less.

Looking ahead, we have exciting growth plans, but we’ll never compromise on the personal service we can offer as a boutique design agency in Staffordshire.

What’s in a name?

The story of the 52 Degrees North name is not only our latitudinal position, but ‘latitude’ quite literally means ‘scope for freedom of action or thought’. When it comes to creativity, that’s a pretty crucial ingredient.

We’re explorers, we’re inventors and we’re problem solvers. Quite simply, we deliver creativity without constraint

52 degrees north timeline

Our Ethos

We believe the best design is born from the best client-designer relationships and comes as a direct result of communication, understanding and trust, at every stage of the process.

Over the years, we’ve used this philosophy to build some incredible client relationships and work shoulder to shoulder with hundreds of fantastic businesses (and people). All of our clients have something special in common – they all make a genuine difference to those they serve.

“We make a difference to brands that make a difference.”

8 reasons why to choose us!

Personal Touch icon

The personal touch

We don’t just churn out websites and press ‘send’. We’ll put in the hours to get the finer details right, and we’ll pick up the phone, meet face-to-face and work together to get the best-finished product.

Size Matters icon

Size matters

We’re small in size, but that makes us agile. You pay for our talent and time, not excessive overheads, account managers or go-betweens. We’re small enough to care but big enough to cope.

We Work For You

We work for you

As far as we’re concerned, the three best words in the English language are “I love it!” Your brief won’t be outsourced to a land far away, or gather dust on a shelf while we schmooze and take selfies.

Results Driven


We’re that rare breed where creative imagination meets business acumen. We dream big, but we’ve got our feet on the ground. We know that your organisation matters to you as much as ours does to us.

Long Haul

In it for the long haul

We don’t just cut and run; we value long-term partnerships where we go on a journey of discovery and get to know your requirements inside out. Fundamentally, we love what we do. And if you can combine labour with love, you’re on to a winner.

Profit With a Purpose

Profit with a purpose

Sure, we’d all like to own a gold-plated flying Ferrari, but what drives 52dn isn’t pound coins, but a passion. We’re proud to have worked with clients who deliver education, health and social care, and transformative new technology.

Professional Advice

Professional advice

We understand that when it comes to passion projects, it can be hard to see the wood from the trees. But we’ll give you our honest, professional opinion, without fluffy jargon.


No bullsh*t

Not for us the space hoppers and perspex glass of a soulless Mad Men tower. We care about results. We don’t serve fake smiles from a coffee barista on arrival, and in any case, we’re more into a nice cup of Yorkshire tea.

Let’s Recap

About Us…

We’re a friendly team. We build partnerships. We’re here to support you.

Our Story

Built long term relationships. Deliver creative services. Never compromise on the personal service.

Our Ethos

We make a difference to brands that make a difference.

Why Choose Us?

We’re creative, we’re flexible and we’re reliable.

“52DN are quite frankly a dream to work with. Projects are delivered on time, to budget and their creative flair means the work is always of a high standard.”

Download the PDF here, No Sign Up Required.

Our Story PDF Download

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