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10 Kick-Ass Tips To Building Brands Like A Ninja!

10 Kick-Ass Tips To Building Brands Like A Ninja!

10 Kick-Ass Tips To Building Brands Like A Ninja!

Brand equity is what your company’s most important thing is: recognition and profitability, which stems from the consumer awareness of a product or service of a brand. Increasing brand equity ensures the glory that you effectively penetrate the market and give yourself every chance to boost market share. Increased engagement with the customers is the only way through which you can exaggerate positive perceptions about your brand, thereby building the right brand image as well. 

How you plan on engaging with your market mostly depends on the kind of people it comprises and the method of interaction they prefer. In the modern world, there are many platforms through which you can advertise and promote your products or services. These include the creation of websites, explainer and promotional videos, social media applications and campaigns as well as TV and print commercials. 

With marketing campaigns entailing coverage on all these platforms, the whole process can be overwhelming, and consistency can prove to be a challenge. Here are 52 Degree North’s ten tips for building your brand across platforms:

1. Know your identity

The best thing you can do for your business is to know its ins and outs. Processes like brand audits can help you assess your current standing so that you know how far off you are from achieving your business objectives. Creating plans that will help you achieve your goals will also help you remain consistent. You will promote your well-established company values, social alignments, goals and key messages. 

Know Your Identity

2. Stay informed about your target market

The best way to ensure that you, along with your marketing campaigns, are successful is to keep in touch with the target market. You can make informed choices by knowing changes in consumer tastes, needs, desires and trends.

Brand Target Market

3. Versatility

To remain competitive in today’s market, you will have to know what platform for marketing will be right for you. With so many options, you will have to filter out based on what the aim of the campaign is; more attention, sale of the product, the introduction of the brand or simply rebranding.

Versatility

4. Colour

The colour you use to represent your brand can help aid recognition and say a lot about your business. For instance, specific colours like blue and red have been linked to feelings of serenity and power, respectively. Tiffany & Co, for example, is known for their baby blue brand colour. Consistent use of the colour is bound to give you maximum recognition.

Brand Colour

5. Logo

Brands who make extensive use of their logo in marketing campaigns can increase recognition and brand recalling. Since each logo is distinctive. The most successful businesses that have built their brand identities have become recognisable just by their image. Nike, for example, has its trademark check sign only as Audi has its rings. Even if you take one look at their logo, you will be able to name the company. 

Logo - Silky Studios

6. Typography

Increased use of the style that promotes any written text often ensures that all channels build brand recognition. The font you use can heavily impact the perception of the reader; for instance, using the font Sans Serif is preferred when writing for the internet as it is perceived to be more transparent and easy to read. Using typography that is well received by the customers is essential towards building brand loyalty. 

Brand Typography

7. Imagery

The sort of pictures, videos, colours and symbols that you associate with your brand can heavily influence the emotions of your market. You can use this as an asset to put your company in a position that people will aspire to reach. For instance, symbols that indicate you are environmentally friendly can go a long way in boosting customer reception of your product/services. 

Brand Imagery

8. Layout

The layout of your business is something that can boost user experience. Not only should the information be logical to follow but should be present in appropriate amounts. Don’t cram too much that is causes agitation and not too little that they turn to your competitor. The layout is essential for online businesses like Amazon, which thrive based on their user experience.

Brand Layout

9. Formalise your brand

When you have started gaining recognition, you should aim towards formalising your brand. You should pass on brand books that emphasise and ground your brand’s values and integrity.

Formalise

10. Tracking is key

Once you have gone through a campaign, the most helpful thing to do is to track the performance. Understand what aspects were highly successful and what failed to meet their aim. This way, you will design and create a more specific campaign the next time around.

To ensure effective brand implementation, you will have to ensure that you are consistent. It is the one quality that will help increase identity, recognition, equity and growth. 

Tracking

Summary

Brand equity is the recognition and profitability that stems from the consumer perception of a brand. There are many platforms through which you can advertise and promote your products or services. 52 Degree North shares ten tips for building your brand across platforms. The colour you use to represent your brand can help aid recognition and say a lot about your business. The most successful companies have become recognisable just by their image. Nike, for example, has its trademark check sign just as Audi has its rings. Using typography that is well received by the customers is essential towards building brand loyalty.

Small Business Branding

Your Brand in Colour

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