The Good Graduate Guide - Part Two

Keep it Relevant

In Part One of our Good Graduate Guide, we explored the fundamental importance of doing your research when approaching potential employers. If you haven’t read it, you can do so here. In Part Two, we’ll be discussing why you need to keep it relevant, so let’s get started.

Tip Two: Keep it Relevant

Let me guess, you’re hardworking, passionate and work well as part of a team or alone, right? These are all vital attributes of course, but to be frank, they should be a given. We’d expect you to be passionate about design, we’d expect you to be hardworking (if you’re not, you’ve chosen the wrong career). What we really want is some clarity about who you really are and what you want to do.

This is your opportunity to focus and tell us about your creative aspirations. What do you want out of your career? Why? Where are you heading and how do you envisage getting there? What steps have you taken so far and which design discipline are you specifically interested in?

When it comes to being a designer, you want to be surrounded by people who inspire your creativity and have the appropriate experience and expertise to guide you. With that in mind, the information above will enable us to assess whether you’d be a good fit for us and just as importantly, whether we’d be a good fit for you.

When you’re writing a personal statement, bear in mind you’ll have a limited wordcount, so be sure to focus on the things that will really make you stand out. Innocuous, yet ultimately irrelevant statements such as ‘In my spare time I enjoy socialising with friends’ does little to convince us you’re the designer for us, however if you have a blog about typography and can provide us with the link, of course we’ll check it out.

Likewise, If you have your own website with an online portfolio or an insta that showcases everything you love about branding, that’s the stuff we want to know about. That’s the stuff that will make us sit up and pay attention. That’s the stuff that tells us you’re passionate, without you having to even say it.

Whilst we’re on the subject of keeping it relevant, you mustn’t overlook the way your information is delivered. As creatives, we’re ideas people – so be inventive and always treat your CV as a piece of design. Dish up a bland word document that shows little to no creative thinking and you’ve sold yourself short. There’s nothing we like better than seeing something that makes us say ‘I wish I’d thought of that’. Trust us when we say, if you can get that reaction from your initial approach, you’ve made yourself memorable and you’re already ahead of the pack. That is worth its weight in gold.

A final thought...

It’s worth highlighting that it doesn’t matter what you say about yourself or how you deliver it, if you fail to use any kind of punctuation or grammar. While we don’t expect you to be a wordsmith, please, PLEASE, run a spell check.

We’re in a meticulous business and attention to detail is absolutely critical. If you can’t demonstrate your ability to strive for perfection from the off, then how are we to know that you can be trusted to do the same for our clients?..

Chances are, when you’re approaching an employer about a graphic design job, you’ll be including some samples of your work. (If not, why not?). In Part Three of the Good Graduate Guide, we’ll be exploring how to build a killer portfolio, so be sure to check back soon.