What makes you tick - In our previous post, we explored the importance of information and understanding between designer and client (if you haven’t read it already, you can do so here). In this post, we explore what makes you tick?
In this latest instalment, we’ll be expanding on that to provide a more detailed insight into some of the things that designers need to know to make sure your creative project is a success.
First and foremost a designer needs to understand why there is a requirement for a particular piece of design. Have you seen a decline in sales, do you have a new product or service to launch? Way before a designer should be putting ‘pen to paper’ (or mouse to mac), they need to have a solid grasp of the context for a project, plus an understanding of where it sits in relation to the longer-term strategy and objectives. This ‘bigger picture’ insight is an important foundation and in our experience, it fuels the creative process and allows for more imaginative thinking.
Beyond this, of course, there are a host of additional factors to think about, the answers to which all contribute to making sure that the creative delivers the desired results...