LET'S TALK FACTS…
According to a study by Cisco over 80% of global internet consumption will be video content by 2019. Roughly speaking, it would take an individual over 5 million years (yes, YEARS) to watch the amount of video that will cross global IP networks every single month that year.
Of course, this surge in the popularity of video content is partly due to the fact that us humans are visual beings. (It’s a scientific fact that the human brain processes images 60,000 times faster than text). That said, we’re not sure about you, but we don’t have a spare 5 million years and we doubt your customers do either…
As customers are increasingly confronted with endless streams of video content, it’s inevitable that it’ll become harder to cut through all of the white noise and get them to pay attention to you online. Pushed for time (we live in a hectic world) and with so much other content buzzing around them, they’ll have to prioritise and the prospect of sitting back to watch a 19-minute film about your latest product may not make it onto their ‘to-do’ list.
SO WHAT DOES THIS MEAN?
Fortunately, there are some fantastic opportunities for businesses to get it right and stay ahead of the competition too… by embracing the power of motion graphics and animations. When it comes to making messages more captivating and engaging, motion graphics are a powerful tool. Much like infographics, they provide the audience with a fluid ‘at-a-glance’ overview of your business, product or service quickly and effectively. Done well, they can summarise everything you’re trying to say in less than 1 minute. Combine this with the fact that a whopping 90 percent of information transmitted to the brain is visual and motion graphics are a great, attention-grabbing way to generate more interest in what you have to say.
Of course, a professionally crafted motion graphic can be a sleek visual masterpiece that adds character to your brand and gives you a creative edge across all of your digital channels; social media, websites and emailers. Reports suggest that including video on a landing page can increase conversion by 80%. With social media being a virtual playground for ‘sharing the love’, the more engaging your storytelling, the more likely they are to spread like wildfire.
There are a host of other statistics that reinforce why you should be embedding video content and motion graphics into your marketing strategy. Whether it’s the 64% of users who are more likely to buy a product online after watching a video (ComScore) or the 65% of executives who would visit your website after watching a video (Forbes), there are a wealth of opportunities to be exploited. With 72 Hours of video uploaded to YouTube every minute – make yours the one that stands out. Speak to 52dn today to find out more about crafting the perfect motion graphic for your business.